A Family Dental Clinic approached us in Aug 2017. They wanted to improve their online visibility by moving to the first page of Google and increasing website traffic. The scope of work involved customized SEO services and CRO services for a dental clinic. Prior to signing, the dental clinic had 25 keywords ranking on the first page of all major search engines like Google, Bing, Yahoo, and Baidu.
The Importance of Dental Clinic SEO Services
SEO is improving a website to rank higher in search engine results pages (SERPs). This can increase the visibility of a website and drive more traffic to it. By optimizing the website’s content and structure, as well as building backlinks, a website can improve the dental clinic’s search engine rankings and increase organic traffic.
Our Approach – Dental Clinic SEO Services
- Performed a website audit
- Setup a Google Business Profile
- Setup and installation of Google filters
- Created location entries
- Inserted website into Google Business Profile
- Performed voice search merging
- Completed steps to prevent website writing duplication that confuses search engines
- Evaluate Business information, for example, maps, image, logo, and review structure for search engine completeness.
- Maintained business information across key sites, including Google My Business and Bing Local
- Inserted /Updated title as well as meta tags
- We confirmed business name, address, and phone numbers were correct.
- Performed image, hyperlink, heading tag, and internal links corrections
- Added home page tracking for web page insights to improve CRO work.
- Over 50 additional services. Contact Us for a list of more services.
The Importance of CRO
CRO is the process of improving a website to increase the percentage of visitors that convert into customers. This can be done by improving the website’s design, user experience, and the effectiveness of its call-to-action (CTA) buttons. By making it easier for dental clinic visitors to find what they’re looking for and take the desired action. A website can increase its conversion rate as well as generate more revenue.
Our Approach – Dental Clinic CRO Services
- Website Design (Desktop and mobile friendliness)
- Website’s blueprint
- Using Keywords in website writing
- Displaying calls to action
- Making it easier for dental clinics customers to find information
- Raise user experience
- Reduce complaints and issues
- Reduced the number of customer service questions
- Adjust images, videos, as well as hours of operation
- Increases in customer satisfaction and loyalty
- We set out to discover how potential customers were searching by widening our keyword research.
- We designed & implemented SEO services for dental clinics with the intention to ensure website subject matter enhanced user experience while on the website
- Created and published SEO friendly writing as well as videos about the business services
- ADA Compliant
- mobile-friendliness
Over 50 additional services. Contact Us for a list of more services.
Googles Algorithm
Google uses a complex algorithm, in simpler terms a set of instructions or steps that are followed to solve a problem or request. The set of instructions is used to determine the ranking of websites in its search engine results pages (SERPs). Several key factors are known to affect a website’s search engine rankings. These include:
Key Factors
- Content relevance: The relevance of the dental clinic website content to the search query is a major factor in determining its rankings. Google looks for keyword-rich sentences that are well-written and informative.
- Backlinks: In simple terms, the number and quality of links from other websites to a website are also important for search engine rankings.
- On-page Improvements: The structure and organization of a website’s content, including the use of headings, meta descriptions, and alt text, can also affect its search engine rankings.
- Content freshness: Google favors websites that regularly update their writing.
- User engagement: Factors such as click-through rate (CTR), bounce rate, and time on site can indicate to Google how well a website is meeting the needs of its users. Websites with high levels of user contact tend to rank higher in search results.
- Mobile-friendliness and page speed: As more and more users access the internet through mobile devices, Google has placed more importance on mobile-friendly design and fast page loading times. 60% of all online searches are performed on a mobile device. Food and beverage searches have reached 72%
- Security (HTTPS): Google prefers websites that use HTTPS, be it is a more secure way of transmitting data over the internet, also it is a ranking signal.
These are some of the most important factors that Google considers when ranking websites, but the algorithm is constantly changing , so the factors that affect dental clinic search engine rankings may change over time.
Other Services for Dental Clinics
- Pay-per-click advertising (PPC): Running Ads on Google and Facebook can bring qualified users to a website, ultimately creating leads and sales.
- Social media marketing: Building strong visibility on social media can help to increase business visibility, ultimately increasing traffic to a website.
- Email marketing: Generating an email list and sending targeted, personalized messages to existing and potential customers can help to increase conversions and sales.
- Content marketing: Creating high-quality, valuable writing can help attract new customers and keep existing ones, ultimately leading to increased sales and profits.
- Conversion rate optimization: Examining and improving the website conversion enhances user experience and increases the chances of a website visitor becoming a customer.
Conclusion
In conclusion, dental clinic SEO services as well as CRO services, help achieve goals aimed to target customers. Similarly, the importance of services, namely pay-per-click and social media marketing, enhance business awareness and online presence. Furthermore, monthly SEO and CRO monitoring and changes are necessary because changes will be required. Lastly, continuous changes of words someone might use as a search will be required to meet business goals. At DIWL Agency, we set ourselves apart by following guiding principles while offering affordable services.
