All Things Google
Google Business Profile
Google gives businesses a free tool called a “Google Business Profile,” or GBP, to set up an online presence on Google. It’s a list of information about your business that shows up when people look for it on Google Search and Google Maps.
Your Google Business Profile has basic information about your business, like your address, phone number, hours of operation, website, and photos. It also lets you add more details, like a description of your business, its products and services, and customer reviews.
The Benefits
Businesses can benefit from having a Google Business Profile because it can make them more visible on Google and attract more people to their website or store. It can also help businesses connect with potential customers by giving them essential information about their business, like where it is, when it is open, and what customers think about it.
Use Google Business Profiles to manage and update their profile, respond to customer reviews, and track how customers interact with their business on Google.
Digital Marketing Agency
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Get your FREE SEO Report. The SEO Report is the FIRST STEP! We examine your website and your business’s online presence. It allows us to develop a personal plan to improve your visibility and ranking on search engines.
Setup and Administration of GBP
DIWL agency specializes in setting up and managing GBP for businesses of all sizes. They can help you create a complete profile that accurately reflects your business and includes all the relevant information, such as your business hours, location, contact details, and photos. However, if you are feeling adventurous, here are the steps:
Step One
Make a Google account: If you don’t already have one, go to accounts.google.com/signup to create one. To make an account, you will need an actual email address.
Step Two
Visit Google My Business: Go to google.com/business and click “Manage now” to get started once you have a Google account.
Step Three
Put in the information about your business: GBP will ask you for the name, address, phone number, and website of your business. If Google already has a listing for your business, you can claim it and make any changes you want.
Step Four
Google will send you a verification code to the address you give to verify your business. Depending on the type of verification you choose, you will get the code by mail, phone, or email. This can take 2 – 10 days.
Step Five
Improve your profile: Once your business is verified, you can add more details like business hours, photos, and a description. You can also add products and services and answer reviews from customers.
Step Six
Make sure your profile STAYS CURRENT: Make sure to keep your profile up-to-date with any changes to your business, such as new products or services or new hours.
Step Seven
Use the tools that GBP gives you: Google Business Profile gives you some tools to help you manage your profile, such as information about how people find and interact with your business.
If you need assistance DIWL Agency LLC is a phone call away!
Setup and Administration of GBP
DIWL agency specializes in setting up and managing GBP for businesses of all sizes. They can help you create a complete profile that accurately reflects your business and includes all the relevant information, such as your business hours, location, contact details, and photos. However, if you are feeling adventurous, here are the steps:
Step One
Make a Google account: If you don’t already have one, go to accounts.google.com/signup to create one. To make an account, you will need an actual email address.
Step Two
Visit Google My Business: Go to google.com/business and click “Manage now” to get started once you have a Google account.
Step Three
Put in the information about your business: GBP will ask you for the name, address, phone number, and website of your business. If Google already has a listing for your business, you can claim it and make any changes you want.
Step Four
Google will send you a verification code to the address you give to verify your business. Depending on the type of verification you choose, you will get the code by mail, phone, or email. This can take 2 – 10 days.
Step Five
Improve your profile: Once your business is verified, you can add more details like business hours, photos, and a description. You can also add products and services and answer reviews from customers.
Step Six
Make sure your profile STAYS CURRENT: Make sure to keep your profile up-to-date with any changes to your business, such as new products or services or new hours.
Step Seven
Use the tools that GBP gives you: Google Business Profile gives you some tools to help you manage your profile, such as information about how people find and interact with your business.
If you need assistance DIWL Agency LLC is a phone call away!
Google Analytics (GA)
Google Analytics is a free web analytics service that lets website owners track and analyze how people use their sites and how many people visit them. It gives useful information about how people use a website, like where they come from, what pages they visit, how long they stay on each page, and if they do things like fill out a form or buy something.
To use Google Analytics, you must first make an account and put a tracking code on your website. Here’s what you need to do:
Step One:
Sign up for Google Analytics: Sign up for an account at google.com/analytics. Follow the on-screen instructions to set up a property, which is a name for your website or app.
Step Two:
Set up a tracking code: Once you’ve made a property, you’ll need to add a tracking code to your website. This code keeps track of what your site’s visitors do and sends that information to Google Analytics.
Step Three:
Change your tracking code: You can change your tracking code to track specific metrics, such as pageviews, events, and conversions. You can also set goals to keep track of what certain users do on your site.
Step Four:
After setting up your tracking code, you can use Google Analytics to look at your reports. These reports give you information about your website’s performance, such as the number of visitors, the percentage of people who leave your site without staying, and the percentage of people who stay. Feel free to contact us for assistance.
Website Traffic & Ad Performance Benefits
Google Analytics gives you helpful information about how people use it, which can help you decide how to improve it.
Choosing where to make changes
Keeping track of metrics like “bounce rate” and “time on page,” you can find places on your site that could use some work, like pages that make people leave quickly.
Trying to get more sales: With Google Analytics, you can keep track of conversions, like when someone fills out a form or buys a product, and change your site to get more sales.
Change your tracking code
You can change your tracking code to track specific metrics, such as pageviews, events, and conversions. You can also set goals to track what certain users do on your site.
Reporting
After setting up your tracking code, you can use Google Analytics to view your reports. These reports give you information about your website’s performance, such as the number of visitors, the percentage of people who leave your site without staying, and the percentage of people who remain.
Google Ads
Google Ads is a way to advertise online that was made by Google. It lets businesses and individuals create and show ads on Google’s search results, websites, and mobile apps, among other places.
The Bidding Process
With Google Ads, advertisers can bid on keywords relevant to their business and target certain places, devices, and groups of people. When a user searches for a specific keyword, the top ad on the search results page is from the highest bidder. Pay-per-click (PPC) advertising is when an advertiser pays Google every time someone clicks on their ad.
Types of Google Ads
Google Ads offers many different ads, such as text, display, video, and shopping. This makes it a flexible way to reach customers. It also gives advertisers detailed analytics and reports to track how well their ads are doing and decide their advertising strategy based on the data.
Reporting and Analytics
After setting up your tracking code, you can use Google Analytics to view your reports. These reports give you information about your website’s performance, such as the number of visitors, the percentage of people who leave your site without staying, and the percentage of people who remain.
Google Local Services
Google Local Services is a platform that lets local businesses advertise their services directly to customers in their area. The platform is meant to help people find and connect with verified and background-checked local service providers like plumbers, electricians, and cleaners.
The Local Services Process
Businesses can join Google Local Services and make a profile with information about their business, the services they offer, and the areas they serve. Google Local Services shows a list of verified providers at the top of the search results page when a user looks for a relevant service in their area.
Verification
Businesses that want to use Google Local Services must pass a background check, show proof that they are insured and licensed, and keep high customer ratings. They also pay Google a fee for each lead from the platform. Unlike traditional Google Ads, they don’t pay for clicks or impressions.
Overall, Google Local Services is a helpful tool for local businesses that want to be seen by more customers in their area and connect with them.
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